Honda Autos

Lead UX for Honda of North America

I was Lead UX Designer at an agency in LA known as RPA where our client was Honda of North America. My extensive responsibilities ranged from site enhancement, component creation, ux / ui design, wireframing, and documentation across desktop, tablet and mobile breakpoints for automobiles.honda.com.

Client

Honda

Role

Lead UX Designer

Skills

UX/UI Design, Sketch, Visual Design, Prototyping, Research, Client Interaction

Industry

Automotive, Advertising

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

Our primary goals were to build new product pages and optimize user flows to create the most efficient shopping process possible. With the creation of a fledgling design system, and the optimization of multiple complex components we were able to greatly improve multiple customer funnels as well as help launch an entirely new vehicle line. We worked very closely with the client, digging into analytics and unpacking problems, and I was frequently tasked with presenting solutions.

Components
Components
Components
Components
Components
Components
Components
Components
Components
Design System
Design System
Design System

Additionally, I constructed my first design system. Bear in mind, this was a year before Figma launched, so we were using Sketch, which had significant limitations in regards to building a true system. Despite that, I was able to craft a fairly extensive component library that served as the foundation for Honda's digital design system that is in use today.